Ghostery, in conjunction with Leverage Health Solutions, is proud to present this important webinar where you will learn your obligations under the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising, and also get an overview on marketing trends in the healthcare industry and how they affect your organization. Panelists for this event are Genie Barton, Vice President of the Council of Better Business Bureaus and Director of the CBBB’s Advertising Self-Regulatory Council’s Online Interest-Based Advertising Accountability Program (Accountability Program) and Mobile Marketing Initiatives, whose organization monitors and enforces the Program and Todd Ruback, Chief Privacy Officer and VP of Legal Affairs at Ghostery, Inc., the leading provider of privacy compliance solutions.
Interest-Based Advertising Obligations for Healthcare Providers: Hear from the Pros
About the Author: Barbara
Creative Director: Healthcare leader turned graphic designer who brings method and strategy to brand development. Grounded in fundamental design principles and well suited to connecting the dots between effective design, marketing and business growth. Focused on helping small business develop and manage identity as a differentiator.