healthplans

13 05, 2021

The Role of Chief Medical Officer Has Evolved

2021-05-13T16:25:37+00:00

The Role of Chief Medical Officer Has Evolved Today’s CMO is a strategic partner positioned to effect system-wide change. By Roki Chauhan, M.D. Recently, I read an article from McKinsey & Company titled “The Rapid Evolution of the Payer Chief Medical Officer.”[1] The authors make the case that, as health plans [...]

The Role of Chief Medical Officer Has Evolved2021-05-13T16:25:37+00:00
3 12, 2019

The New World of Value Based Contracts and Shifting Risk

2019-12-03T16:52:50+00:00

The New World of Value Based Contracts and Shifting Risk As we near the end of 2019, healthcare continues to grow more complicated, with more constituents and an increasing amount of verbiage coming out of DC.  While these potential regulatory changes are designed to help, they will be unlikely to fix the overall [...]

The New World of Value Based Contracts and Shifting Risk2019-12-03T16:52:50+00:00
29 10, 2019

Mobile Health Devices Are Here—Now What?

2019-10-29T14:04:42+00:00

Health consumers have them, but are providers and health systems ready to use them? Innovations in healthcare appear every day. Until recently considered experimental, health-related mobile devices are being adopted by a growing number of consumers. Now, wherever it might improve the quality of the care offered, it’s time that healthcare systems, hospitals, [...]

Mobile Health Devices Are Here—Now What?2019-10-29T14:04:42+00:00
18 09, 2017

Part 2: Insomnia

2018-10-30T23:42:34+00:00

The Economic and Psychological Costs of Insomnia: Part 2: Insomnia – Is there a better solution for health plans?  Member engagement is among the largest challenges health payers and third-party administrators (TPA) face in today’s consumer driven healthcare system. Millions of dollars are spent every year marketing to members to get them more involved [...]

Part 2: Insomnia2018-10-30T23:42:34+00:00
8 10, 2015

Digital Marketing is Reshaping the Healthcare Industry

2018-10-30T21:01:06+00:00

You probably don’t know where your blind spots are. The healthcare industry has an unprecedented opportunity to drive market share, create transparency, improve performance, and engage patients, by leveraging digital marketing solutions.  Businesses, in general, are implementing  more targeted efforts aimed at getting in touch with more focused demographics when engaging in digital marketing.  [...]

Digital Marketing is Reshaping the Healthcare Industry2018-10-30T21:01:06+00:00
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