Part 2: Insomnia

The Economic and Psychological Costs of Insomnia: Part 2: Insomnia – Is there a better solution for health plans?  Member engagement is among the largest challenges health payers and third-party administrators (TPA) face in today’s consumer driven healthcare system. Millions of dollars are spent every year marketing to members to get them more involved in their own healthcare. Ultimately this ...

Digital Marketing is Reshaping the Healthcare Industry

You probably don’t know where your blind spots are. The healthcare industry has an unprecedented opportunity to drive market share, create transparency, improve performance, and engage patients, by leveraging digital marketing solutions.  Businesses, in general, are implementing  more targeted efforts aimed at getting in touch with more focused demographics when engaging in digital marketing.  In addition, they are relying on …